'marketing' : Dictionary / Wörterbuch (BEOLINGUS, TU Chemnitz)

95 results for 'marketing'

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	German	English
	Absatzwesen {n}; Absatzplanung {f}; Vermarktung {f}; Marketing {n}; Marktbereitung {f} [selten] [econ.]	sales and marketing; marketing
	allgemeine Vermarktung	above-the-line marketing [Br.]
	zielgruppenorientierte Vermarktung; gezielte Vermarktung	below-the-line marketing [Br.]
	Direktvermarktung {f}; Direktmarketing {n}	direct marketing
	Empfehlungsmarketing {n}	referral marketing
	Empfehlungsmarketing {n} durch gesteuerte Mundpropaganda	buzz marketing
	Netzwerkmarketing {n}; Strukturvertrieb {m}	network marketing; multi-level marketing /MLM/
	Wertpapiervermarktung {f}; Wertpapiermarketing	marketing of securities; securities marketing
	Marketingkampagne {f}; Werbeaktion {f}	marketing campaign
	Marketingkampagnen {pl}; Werbeaktionen {pl}	marketing campaigns
	Partnerwerbung {f}; Partnerprogramm {n} (im Internet)	affiliate marketing
	Marketingkonzept {n}; Vermarktungskonzept {n}	marketing concept
	Marketingkonzepte {pl}; Vermarktungskonzepte {pl}	marketing concepts
	Erarbeitung eines neuen Marketingkonzepts	drawing-up of a new marketing concept
	Absatzabsprache {f}	marketing agreement
	Absatzabsprachen {pl}	marketing agreements
	Absatzmethode {f}	marketing approach
	Absatzmethoden {pl}	marketing approaches
	Absatzmittler {m} [econ.]	marketing agent
	Absatzmittler {pl}; Intermediäre {pl}	marketing agents; merchant intermediaries
	Marketingabteilung {f}	marketing department
	Leiter {m} / Leiterin {f} der Marketingabteilung; Merketingchef {m}	chief marketing officer /CMO/
	Marketingagentur {f} [econ.]	marketing agency
	Marketingagenturen {pl}	marketing agencies
	Marketingfachmann {m}; Marketingfachfrau {f}; Marketingspezialist {m}; Marketingspezialistin {f}	marketing specialist
	Marketingfachmänner {pl}; Marketingfachfrauen {pl}; Marketingspezialisten {pl}; Marketingspezialistinnen {pl}	marketing specialists
	Marketingmaßnahme {f}	marketing operation
	Marketingmaßnahmen {pl}	marketing operations
	Marketingziel {n}	marketing objective
	Marketingziele {pl}	marketing objectives
	Vertriebsgesellschaft {f}	marketing company
	Vertriebsgesellschaften {pl}	marketing companies
	Vertriebsorganisation {f}	marketing organization; marketing organisation [Br.]
	Vertriebsorganisationen {pl}	marketing organizations; marketing organisations
	Werbeanruf {m}	marketing call
	Werbeanrufe {pl}	marketing calls
	Marketinginstrument {n}	marketing tool
	Marketinginstrumente {pl}	marketing tools
	Vermarktungsnorm {f}	marketing standard
	Vermarktungsnormen {pl}	marketing standards
	Arzneimittelzulassung {f}; Medikamentenzulassung {f} [adm.]	marketing authorization for medicinal products
	Marketingpraxis {f}	marketing practice
	Saatgutverkehr {m} [econ.]	marketing of seeds
	Seniorenmarketing {n} [econ.]	marketing to senior citizens
	Verkehrsbeschränkung {f} [econ.] [adm.]	marketing restriction
	Vermarktungsstrategie {f}; Marketingstrategie {f} [econ.]	marketing policy
	Vertriebskosten {pl}	marketing costs
	Vertriebsphilosophie {f}	marketing philosophy
	Vertriebssteuerung {f} [econ.]	marketing control
	Marketingleiter {m} [econ.]	marketing supervisor
	Vermarktungskosten {pl} [fin.]	marketing costs
	Absatzweg {m}; Absatzkanal {m}; Vertriebsweg {m}; Vertriebskanal {m} [econ.]	sales channel; vending channel; marketing channel; distribution channel; channel of distribution; trade channel; channel of trade
	Absatzwege {pl}; Absatzkanäle {pl}; Vertriebswege {pl}; Vertriebskanäle {pl}	sales channels; vending channels; marketing channels; distribution channels; channels of distribution; trade channels; channels of trade
	Detailhandelskanal {m}	take-home channel
	Gastronomiekanal {m}	away-from-home channel; on-premises channel; horeca channel
	Absatzplan {m} [econ.]	sales plan; marketing plan
	Absatzpläne {pl}	sales plans; marketing plans
	Produktvermarktung {f} [econ.]	product marketing; merchandising
	Warenpräsentation im Einzelhandel	retail merchandising
	Stadtmarketing {n}	city marketing
	reißerisches Anpreisen einer Stadt/Region	boosterism
	Vertriebsprozess {m} [econ.]	distribution process; marketing process
	Vertriebsprozesse {pl}	distribution processes; marketing processes
	Virusmarketing {n}; virales Marketing {n}; Viralmarketing {f} [econ.] [comp.]	virus marketing; viral marketing; marketing buzz
	Viralvideo {n}; Viralclip {m}; Viral {n} (viral im Internet verbreitetes Werbevideo) [econ.] [comp.]	viral video; viral clip; viral spot
	Dialogmarketing {n} [econ.]	dialogue marketing [Br.]
	Dialogmarketing {n}	dialog marketing [Am.]
	Vermarktungsstufe {f} [econ.]	stage of marketing
	Vermarktungsstufen {pl}	stages of marketing
	Absatzschwierigkeiten {pl} [econ.]	sales problems; marketing difficulties
	Abschöpfungspreispolitik {f} (Marketing) [econ.]	skimming pricing (marketing)
	Dialogmarketing {n} [econ.]	direct response marketing
	Erinnerungswert {m} (Marketing) [econ.]	recall value; memorability; memorableness (marketing)
	Erlebniswert {m} (Marketing) [econ.]	experiential value (marketing)
	Eventmarketing {n}	event marketing
	Gesamtabsatzplan {m} [econ.]	overall marketing program
	Guerilla-Vermarktung {f} [econ.]	guerilla marketing
	Markenbekanntheit {f}; Bekanntheit {f} einer Marke (Marketing) [econ.]	brand awareness (marketing)
	Metaprodukt {n} (Marketing) [econ.]	meta product; metaproduct (marketing)
	Passfähigkeit {f} (Marketing) [econ.]	ability of fit (marketing)
	empfohlene Person {f} (Marketing) [econ.]	referee (marketing)
	Prospektangaben {pl} (Marketing) [econ.]	brochure claims (marketing)
	Scharfschützenprinzip {n} (beim Marketing) [econ.]	laser approach; rifle approach (to marketing); laser marketing (approach)
	Schleichhandel {m}; Schwarzhandel {m} (mit)	black marketing; illicit trading; illicit trade (in)
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