"Lockartikel" : Dictionary / Wörterbuch (BEOLINGUS, TU Chemnitz)

1 result for "Lockartikel

Tip:

If you don't have umlaut keys, use: ä = ae, ö = oe, ü = ue, ß = ss

	German	English
	Aus diesem Grund bezeichneten einige weiterverarbeitende Unternehmen die betroffene Ware als "Lockartikel", auf das trotz seiner geringen Gewinnspanne nicht verzichtet werden kann, da es sich um eine attraktive Ware handelt, die unbedingt in jeden Warenkatalog gehört. [EU]	This is why the product concerned has been described by certain processors as a 'loss leader product' which although being a low margin product cannot be abandoned since it is an appeal product which must be part of the catalogue.
The example sentences [G] were kindly provided by the Goethe Institute. Sentences marked by [EU] derived from DGT Multilingual Translation Memory. The European Commission retains ownership of the copyright in the original data.