Segelstadt : Dictionary / Wörterbuch (BEOLINGUS, TU Chemnitz)

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	German	English
	Kultur, Freizeitwert und Lebensqualität werden mit Hilfe von Festivals als Marken aufgebaut mit deren positivem Image Firmen und Städte werben können: durch die Kieler Woche zur "fröhlichen Segelstadt Kiel". [G]	With the help of festivals, a town's arts & leisure and quality of life are boosted as local brands whose positive image can be used to promote companies and cities: as Kiel Week is used, for instance, to plug the "cheerful sailing city of Kiel".
The example sentences [G] were kindly provided by the Goethe Institute. Sentences marked by [EU] derived from DGT Multilingual Translation Memory. The European Commission retains ownership of the copyright in the original data.