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trade name; brand name; brand (marketing tool) [listen] Markenname {m}; Marke {f} (Marketinginstrument) [econ.] [listen]

proprietary brand name; proprietary brand geschützter Markenname; geschützte Marke

beer brand Biermarke {f}

own brand; private brand; house brand Eigenmarke {f}; Händlermarke {f}; Hausmarke {f}

the supermarkets' own brands; the own brands of the supermarkets die Eigenmarken der Supermärkte

power brand starke Marke

rebranding Ändern/Erneuern eines Markennamens/Logos

to rebrand sth. einen Markennamen von etw. ändern/erneuern
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