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opinion-maker
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opinion-maker; opinion-former; opinion leader; (influential) opinionator; opinionater [rare]; influencer Meinungsbildner {m}; Meinungsmacher {m}; Meinungsführer {m} [pol.] [econ.] [soc.]

opinion-makers; opinion-formers; opinion leaders; opinionators; opinionaters; influencers Meinungsbildner {pl}; Meinungsmacher {pl}; Meinungsführer {pl}

brand influencer; brand ambassador Markenbotschafter {m}; Werbebotschafter {m} [econ.]

the country's opinion leaders; the country's influencers die Meinungselite des Landes
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