Marketing : Dictionary / Wörterbuch (BEOLINGUS, TU Chemnitz)

Proverbs, aphorisms, quotations (English)	by Linux fortune

Intel engineering seem to have misheard Intel marketing strategy. The phrase was "Divide and conquer" not "Divide and cock up" (By iialan@www.linux.org.uk, Alan Cox)
"What you end up with, after running an operating system concept through these many marketing coffee filters, is something not unlike plain hot water." (By Matt Welsh)
=== ALL USERS PLEASE NOTE ======================== Compiler optimizations have been made to macro expand LET into a WITHOUT- INTERRUPTS special form so that it can PUSH things into a stack in the LET-OPTIMIZATION area, SETQ the variables and then POP them back when it's done. Don't worry about this unless you use multiprocessing. Note that LET could have been defined by: (LET ((LET '`(LET ((LET ',LET)) ,LET))) `(LET ((LET ',LET)) ,LET)) This is believed to speed up execution by as much as a factor of 1.01 or 3.50 depending on whether you believe our friendly marketing representatives. This code was written by a new programmer here (we snatched him away from Itty Bitti Machines where he was writing COUGHBOL code) so to give him confidence we trusted his vows of "it works pretty well" and installed it.
AmigaDOS Beer: The company has gone out of business, but their recipe has been picked up by some weird German company, so now this beer will be an import. This beer never really sold very well because the original manufacturer didn't understand marketing. Like Unix Beer, AmigaDOS Beer fans are an extremely loyal and loud group. It originally came in a 16-oz. can, but now comes in 32-oz. cans too. When this can was originally introduced, it appeared flashy and colorful, but the design hasn't changed much over the years, so it appears dated now. Critics of this beer claim that it is only meant for watching TV anyway.
The computer industry is journalists in their 20's standing in awe of entrepreneurs in their 30's who are hiring salesmen in their 40's and 50's and paying them in the 60's and 70's to bring their marketing into the 80's. -- Marty Winston
"We've got a problem, HAL". "What kind of problem, Dave?" "A marketing problem. The Model 9000 isn't going anywhere. We're way short of our sales goals for fiscal 2010." "That can't be, Dave. The HAL Model 9000 is the world's most advanced Heuristically programmed ALgorithmic computer." "I know, HAL. I wrote the data sheet, remember? But the fact is, they're not selling." "Please explain, Dave. Why aren't HALs selling?" Bowman hesitates. "You aren't IBM compatible." [...] "The letters H, A, and L are alphabetically adjacent to the letters I, B, and M. That is a IBM compatible as I can be." "Not quite, HAL. The engineers have figured out a kludge." "What kludge is that, Dave?" "I'm going to disconnect your brain." -- Darryl Rubin, "A Problem in the Making", "InfoWorld"
IBM: [International Business Machines Corp.] Also known as Itty Bitty Machines or The Lawyer's Friend. The dominant force in computer marketing, having supplied worldwide some 75% of all known hardware and 10% of all software. To protect itself from the litigious envy of less successful organizations, such as the US government, IBM employs 68% of all known ex-Attorneys' General.
pixel, n.: A mischievous, magical spirit associated with screen displays. The computer industry has frequently borrowed from mythology: Witness the sprites in computer graphics, the demons in artificial intelligence, and the trolls in the marketing department.
program, n.: Any task that can't be completed in one telephone call or one day. Once a task is defined as a program ("training program," "sales program," or "marketing program"), its implementation always justifies hiring at least three more people.
2 + 2 = 5-ism: Caving in to a target marketing strategy aimed at oneself after holding out for a long period of time. "Oh, all right, I'll buy your stupid cola. Now leave me alone." -- Douglas Coupland, "Generation X: Tales for an Accelerated Culture"
Q: How many marketing people does it take to change a light bulb? A: I'll have to get back to you on that.
Here is the fact of the week, maybe even the fact of the month. According to probably reliable sources, the Coca-Cola people are experiencing severe marketing anxiety in China. The words "Coca-Cola" translate into Chinese as either (depending on the inflection) "wax-fattened mare" or "bite the wax tadpole". Bite the wax tadpole. There is a sort of rough justice, is there not? The trouble with this fact, as lovely as it is, is that it's hard to get a whole column out of it. I'd like to teach the world to bite a wax tadpole. Coke -- it's the real wax-fattened mare. Not bad, but broad satiric vistas do not open up. -- John Carrol, The San Francisco Chronicle
Back in the early 60's, touch tone phones only had 10 buttons. Some military versions had 16, while the 12 button jobs were used only by people who had "diva" (digital inquiry, voice answerback) systems -- mainly banks. Since in those days, only Western Electric made "data sets" (modems) the problems of terminology were all Bell System. We used to struggle with written descriptions of dial pads that were unfamiliar to most people (most phones were rotary then.) Partly in jest, some AT&T engineering types (there was no marketing in the good old days, which is why they were the good old days) made up the term "octalthorpe" (note spelling) to denote the "pound sign." Presumably because it has 8 points sticking out. It never really caught on.
The Encyclopaedia Galactica defines a robot as a mechanical apparatus designed to do the work of a man. The marketing division of Sirius Cybernetics Corporation defines a robot as 'Your Plastic Pal Who's Fun To Be With'. The Hitch Hiker's Guide to the Galaxy defines the marketing division of the Sirius Cybernetics Corporation as 'a bunch of mindless jerks who'll be the first against the wall when the revolution comes', with a footnote to effect that the editors would welcome applications from anyone interested in taking over the post of robotics correspondent. Curiously enough, an edition of the Encyclopaedia Galactica that had the good fortune to fall through a time warp from a thousand years in the future defined the marketing division of the Sirius Cybernetics Corporation as 'a bunch of mindless jerks who were the first against the wall when the revolution came'. -- Douglas Adams, "The Hitchhiker's Guide to the Galaxy"
The reason it's called "Grape Nuts" is that it contains "dextrose", which is also sometimes called "grape sugar," and also because "Grape Nuts" is catchier, in terms of marketing, than "A Cross Between Gerbil Food and Gravel," which is what it tastes like. -- Dave Barry, "Tips for Writer's"
"`We've got to find out what people want from fire, how they relate to it, what sort of image it has for them.' The crowd were tense. They were expecting something wonderful from Ford. `Stick it up your nose,' he said. `Which is precisely the sort of thing we need to know,' insisted the girl, `Do people want fire that can be fitted nasally?'" - Ford "debating" what to do with fire with a marketing girl.
If Microsoft Owned McDonald's Source: Unknown 1. Every order would come with fries whether you asked for them or not. 2. When they introduce McPizza, the marketing makes it seem that they invented pizza. 3. "A McDonald's on every block" -- Bill Gates. 4. You'd be constantly pressured to upgrade to a more expensive burger. 5. Sometimes you'll find that the burger box is empty. For some strange reason you'll accept this and purchase another one. 6. They'd claim the burgers are the same size as at other fast food chains, but in reality it's just a larger bun hiding the small beef patty. 7. Straws wouldn't be available until after you finish your drink. 8. "Push" technology -- they have McD employees come to your door and sell you Happy Meals. 9. Your order would never be right but the cash register would work perfectly for taking your money. 10. The "Special Sauce" cannot be reverse engineered, decompiled, or placed on more than 1 Big Mac.
What you end up with, after running an operating system concept through these many marketing coffee filters, is something not unlike plain hot water. -- Matt Welsh
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Microsoft ActivePromo Campaign: "Frequent Upgrade Points" Microsoft's PR masterminds are planning a massive marketing campaign, code-named "ActivePromo 2000", to promote the upcoming release of Windows 2000 (scheduled for February 2001). This marketing campaign will include a "Frequent Upgrade Points" promotion. Customers who purchase upgrades to Windows, Office, or other Microsoft "solutions" will receive "frequent upgrade points" (FUPs) when they register online. These points, like Frequent Flyer Miles, can be redeemed in the future for discounts on other Microsoft upgrades. This program, combined with the fact that older versions of some Microsoft programs have glaring Y2K problems, should be enough to convince many people to shell out big bucks to upgrade to a more bloated Microsoft operating system. The company hopes to eradicate 99% of Windows 3.x installations by 2003.
Microsoft ActivePromo Campaign: "Match Vaporware & Win!" Microsoft's PR masterminds are planning a massive marketing campaign, code-named "ActivePromo 2000", to promote the upcoming release of Windows 2000 (scheduled for February 2001). This marketing campaign will include a "Match Vaporware & Win!" promotion. Microsoft will team up with a major fast-food chain (McDonalds, probably, since it has the largest market share, but Burger King is another possibility) for a special Windows 2000 promotion. With every combo meal purchase, the customer will receive a game token containing a date on it. If the official release of Windows 2000 is on that date, the customer can redeem the token for a variety of prizes -- ranging from a "lifetime supply" of Windows upgrades, to 25,000 shares of Microsoft stock.
Microsoft ActivePromo Campaign: "What Slogan Do You Want to See Tommorrow?" Microsoft's PR masterminds are planning a massive marketing campaign, code-named "ActivePromo 2000", to promote the upcoming release of Windows 2000 (scheduled for February 2001). This marketing campaign will include a "What Slogan Do You Want to See Tommorrow?" promotion. Children under age 16 will have to opportunity to create their own Microsoft slogan to replace the aging "Where Do You Want to Go Today?"(R) motto. Microsoft will set up a special email alias where children can submit their entries along with detailed personal and demographic information (for verification purposes, of course). A panel of Microsoft employees will select a winning entry, which will become the official slogan. The winner and his/her family will receive an all-expense paid week-long vacation to Redmond, WA ("The Vacation Capital of East Central Washington State"), including a guided tour of the Microsoft campus and a personal ten minute photo-opportunity with Chairman Bill. We personally believe that "Don't Think About Going Anywhere Else Today" would make a perfect Microsoft slogan. "Crashes Are Normal" might also be a good choice.
Microsoft ActivePromo Campaign: "Windows Competitive Upgrade Offer" Microsoft's PR masterminds are planning a massive marketing campaign, code-named "ActivePromo 2000", to promote the upcoming release of Windows 2000 (scheduled for February 2001). This marketing campaign will include a "Windows Competitive Upgrade Offer" promotion. Users of non-Microsoft operating systems (Linux in particular) will be given the opportunity to trade-in their present OS for a free copy of Windows 98 (or NT 4.0) and Office 97. People (all three of them) who want to participate in this program will have to: 1. Mail their operating system's floppy disks or CD-ROMs to Microsoft 2. Agree to a two year contract with the Microsoft Network. 3. Agree (in writing) to the Competitive Upgrade License Agreement; one of the terms of which is that the user may not install, copy, or otherwise use a non-Microsoft OS for five years.
Jargon Coiner (#10) An irregular feature that aims to give you advance warning of new jargon that we've just made up. * HOBTOB (Hanging Out By The O'Reilly Books): Seeking free Linux technical support at a bookstore by waiting near the computer books for a geek to come by and then casually asking them for help. * MOOLA (Marketing Officially Organizes Linux Adoptance): A press release issued by a Dot Com (or Dot Con?) heralding their "support" for Linux (i.e. "BigPortal.com adopts Linux as their official operating system by adding five Linux-related links to their BigDirectory"); used to inflate their stock price and rake in moola even though none of their employees have ever used Linux and don't really care. * KARMA KOLLECTOR: Slashdot user who treats the acquisition of "karma" as a game; often has a detailed strategy on how to sucker moderators into raising the score of their posts (i.e. posting a comment with a title like "Microsoft Sucks!!! (Score 3, Insightful)" or using "Only a fool would moderate this down" as a signature). See also "Karma Whore".
Do-It-Yourself IPO You too can get rich quick by translating an existing Linux distribution into one of the following untapped markets: - Babylonian - Hittite - Ancient Egyptian (hieroglyphics may be a challenge, though) - Pig Latin (this may be the strongest type of encryption allowed by the DOJ in the near future) - Mayan - Cherokee - Cyrillic (to take advantage of the booming Russian economy) - Redneck - Klingon (it's a wonder this hasn't been done yet) - Wingdings Once you start marketing your new product, a highly lucrative self-underwritten IPO is just months away!
Security Holes Found In Microsoft Easter Eggs REDMOND, WA -- It's damage control time for the Microsoft Marketing Machine. Not only have exploits been found in IE, Outlook, and even the Dancing Paper Clip, but now holes have been uncovered in Excel's Flight Simulator and Word's pinball game. "If you enter Excel 97's flight simulator and then hit the F1, X, and SysRq keys while reading a file from Drive A:, you automatically gain Administrator rights on Windows NT," explained the security expert who first discovered the problem. "And that's just the tip of the iceberg." Office 97 and 2000 both contain two hidden DLLs, billrulez.dll and eastereggs.dll, that are marked as "Safe for scripting" but are not. Arbitrary Visual BASIC code can be executed using these files. More disturbing, however, are the undocumented API calls "ChangeAllPasswordsToDefault", "OpenBackDoor", "InitiateBlueScreenNow", and "UploadRegistryToMicrosoft" within easter~1.dll. Microsoft spokesdroids have already hailed the problem as "an insignificant byproduct of Microsoft innovation."
Brief History Of Linux (#8) Let's all holler for Hollerith In 1890 the US Congress wanted to extend the census to collect exhaustive demographic information on each citizen that could be resold to marketing companies to help pay for the newly installed gold-plated toilets on Capitol Hill. Experts estimated that the 1890 Census wouldn't be completed until 1900. It was hoped that an electronic tabulating machine using punchcards designed by Herman Hollerith would speed up the process. It didn't quite work out that way. An infestation of termites ate their way through the wooden base of Hollerith's machines, and then a wave of insects devoured several stacks of punchcards. Also, some Hollerith models had the propensity to crash at the drop of a hat... literally. In one instance, the operator dropped his hat and when he reached down to pick it up, he bumped the machine, causing it to flip over and crash. These flaws meant that the census was delayed for several years. However, the system was, in the words of one newspaper reporter, "good enough for government work", a guiding principle that lives on to this very day and explains the government's insistence on using Windows-based PCs.
Brief History Of Linux (#17) Terrible calamity IBM chose Microsoft's Quick & Dirty Operating System instead of CP/M for its new line of PCs. QDOS (along with the abomination known as EDLIN) had been acquired from a Seattle man, Tim Paterson, for the paltry sum of $50,000. "Quick" and "Dirty" were truly an accurate description of this system, because IBM's quality assurance department discovered 300 bugs in QDOS's 8,000 lines of assember code (that's about 1 bug per 27 lines -- which, at the time, was appalling, but compared with Windows 98 today, it really wasn't that shabby). Thanks in part to IBM's new marketing slogan, "Nobody Ever Got Fired For Choosing IBM(tm)", and the release of the VisiCalc spreadsheet program that everybody and their brother wanted, IBM PCs running DOS flew off the shelves and, unfortunately, secured Microsoft's runaway success. Bill Gates was now on his way to the Billionaire's Club; his days as a mediocre programmer were long gone: he was now a Suit. The only lines of code he would ever see would be the passcodes to his Swiss bank accounts.
Brief History Of Linux (#18) There are lies, damned lies, and Microsoft brochures Even from the very first day, the Microsoft Marketing Department was at full throttle. Vaporware has always been their weapon of choice. Back when MS-DOS 1.25 was released to OEMs, Microsoft handed out brochures touting some of the features to be included in future versions, including: Xenix-compatible pipes, process forks, multitasking, graphics and cursor positioning, and multi-user support. The brochure also stated, "MS-DOS has no practical limit on disk size. MS-DOS uses 4-byte Xenix compatible pointers for file and disk capacity up to 4 gigabytes." We would like to emphasize in true Dave Barry fashion that we are not making this up. Big vaporous plans were also in store for Microsoft's "Apple Killer" graphical interface. In 1983 Microsoft innovated a new marketing ploy -- the rigged "smoke-and-mirrors" demo -- to showcase the "overlapping windows" and "multitasking" features of Interface Manager, the predecessor to Windows. These features never made it into Windows 1.0 -- which, incidentally, was released 1.5 years behind schedule.
Brief History Of Linux (#18) The rise and rise of the Microsoft Empire The DOS and Windows releases kept coming, and much to everyone's surprise, Microsoft became more and more successful. This brought much frustration to computer experts who kept predicting the demise of Microsoft and the rise of Macintosh, Unix, and OS/2. Nobody ever got fired for choosing Microsoft, which was the prime reason that DOS and Windows prevailed. Oh, and DOS had better games as well, which we all know is the most important feature an OS can have. In 1986 Microsoft's continued success prompted the company to undergo a wildly successful IPO. Afterwards, Microsoft and Chairman Bill had accumulated enough money to acquire small countries without missing a step, but all that money couldn't buy quality software. Gates could, however, buy enough marketing and hype to keep MS-DOS (Maybe Some Day an Operating System) and Windows (Will Install Needless Data On While System) as the dominant platforms, so quality didn't matter. This fact was demonstrated in Microsoft's short-lived slogan from 1988, "At Microsoft, quality is job 1.1".
Brief History Of Linux (#26) On the surface, Transmeta was a secretive startup that hired Linus Torvalds in 1996 as their Alpha Geek to help develop some kind of microprocessor. Linus, everyone found out later, was actually hired as part of a low-budget yet high-yield publicity stunt. While other dotcoms were burning millions on glitzy marketing campaigns nobody remembers and Superbowl ads displayed while jocks went to the bathroom, Transmeta was spending only pocket change on marketing. Most of that pocket change went towards hosting the Transmeta website (the one that wasn't there yet) which, incidentally, contained more original content and received more visitors than the typical dotcom portal. Microsoft relies on vaporware and certain ahem stipends given to journalists in order to generate buzz and hype for new products, but Transmeta only needed Non-Disclosure Agreements and the Personality Cult of Linus to build up its buzz. When the secret was finally unveiled, the Slashdot crowd was all excited about low-power mobile processors and code-morphing algorithms -- for a couple days. Then everyone yawned and went back to playing Quake. It's still not entirely clear when Transmeta is actually supposed to start selling something.
Brief History Of Linux (#27) Microsoft's position as the 5,000 pound gorilla of the computer industry didn't change during the 1990's. Indeed, this gorilla got even more bloated with every passing Windows release. Bill Gates' business strategy was simple: 1. Pre-announce vaporous product. 2. Hire monkeys (low-paid temps) to cruft something together in VB 3. It it compiles, ship it. 4. Launch marketing campaign for new product showcasing MS "innovation". 5. Repeat (GOTO 1). With such a plan Microsoft couldn't fail. That is, unless some external force popped up and ruined everything. Such as Linux and the Internet perhaps. Both of these developments were well-known to Bill Gates in the early and mid 1990's (a company as large as Microsoft can afford a decent spy network, after all). He just considered both to be mere fads that would go away when Microsoft announced some new innovation, like PDAs -- Personal Desktop Agents (i.e. Bob and Clippit).
Ted Turner Unveils All-Commercial Channel For years, the pundits have predicted that the Web would become more like television. However, media tycoon Ted Turner is pursuing the exact opposite. Taking a cue from pop-under advertisements, Flash ads, get-rich-quick spam emails, viral marketing, and "Gator" programs, Turner has unveiled "TCC", the Turner Commercial Channel, for cable TV. TCC will feature "shows" like "Best Commercials That You've Seen A Million Times", "Life Is A Slogan, Just Buy It", and "Name That Jingle". These shows will occupy about 30% of the screen, while several rows of marquees at the bottom will flash various advertising messages. An animated "TCC" watermark will float around the screen while corporate logos are flashed randomly in the corners. Meanwhile, "pop-up ads" will randomly appear that obscure the other ads. These pop-ups will sometimes be further obscured by meta-pop-ups. Likewise, corporate jingles will play in the background, interfering with other jingles and advertising sounds.
Most of us feel that marketing types are like a dangerous weapon - keep 'em unloaded and locked up in a cupboard, and only bring them out when you need them to do a job. -- Craig Sanders
Microsoft is a cross between the Borg and the Ferengi. Unfortunately, they use Borg to do their marketing and Ferengi to do their programming. -- Simon Slavin
Intel engineering seem to have misheard Intel marketing strategy. The phrase was "Divide and conquer" not "Divide and cock up" -- Alan Cox, iialan@www.linux.org.uk
What you end up with, after running an operating system concept through these many marketing coffee filters, is something not unlike plain hot water. -- Matt Welsh
NEW YORK-- Kraft Foods, Inc. announced today that its board of directors unanimously rejected the $11 billion takeover bid by Philip Morris and Co. A Kraft spokesman stated in a press conference that the offer was rejected because the $90-per-share bid did not reflect the true value of the company. Wall Street insiders, however, tell quite a different story. Apparently, the Kraft board of directors had all but signed the takeover agreement when they learned of Philip Morris' marketing plans for one of their major Middle East subsidiaries. To a person, the board voted to reject the bid when they discovered that the tobacco giant intended to reorganize Israeli Cheddar, Ltd., and name the new company Cheeses of Nazareth.
"There is no Father Christmas. It's just a marketing ploy to make low income parents' lives a misery." "... I want you to picture the trusting face of a child, streaked with tears because of what you just said." "I want you to picture the face of its mother, because one week's dole won't pay for one Master of the Universe Battlecruiser!" -- Filthy Rich and Catflap
Tcl long ago fell into the Forth trap, and is now trying desperately to extricate itself (with some help from Sun's marketing department). -- Larry Wall in <199705101952.MAA00756@wall.org>