Proverbs, aphorisms, quotations (English) | by Linux fortune |
Microsoft ActivePromo Campaign: "Frequent Upgrade Points" Microsoft's PR masterminds are planning a massive marketing campaign, code-named "ActivePromo 2000", to promote the upcoming release of Windows 2000 (scheduled for February 2001). This marketing campaign will include a "Frequent Upgrade Points" promotion. Customers who purchase upgrades to Windows, Office, or other Microsoft "solutions" will receive "frequent upgrade points" (FUPs) when they register online. These points, like Frequent Flyer Miles, can be redeemed in the future for discounts on other Microsoft upgrades. This program, combined with the fact that older versions of some Microsoft programs have glaring Y2K problems, should be enough to convince many people to shell out big bucks to upgrade to a more bloated Microsoft operating system. The company hopes to eradicate 99% of Windows 3.x installations by 2003. |