Proverbs, aphorisms, quotations (English) | by Linux fortune |
Underdogging: The tendency to almost invariably side with the underdog in a given situation. The consumer expression of this trait is the purchasing of less successful, "sad," or failing products: "I know these Vienna franks are heart failure on a stick, but they were so sad looking up against all the other yuppie food items that I just had to buy them." -- Douglas Coupland, "Generation X: Tales for an Accelerated Culture" |