Dictionary De - En
De - Es
De - Pt| English Dictionary: brochureware | by the DICT Development Group |
| 2 results for brochureware | |
| From Jargon File (4.2.0, 31 JAN 2000) [jargon]: | |
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brochureware n. Planned but non-existent product like {vaporware}, but with the added implication that marketing is actively selling and promoting it (they've printed brochures). Brochureware is often deployed as a strategic weapon; the idea is to con customers into not committing to an existing product of the competition's. It is a safe bet that when a brochureware product finally becomes real, it will be more expensive than and inferior to the alternatives that had been available for years. | |
| From The Free On-line Dictionary of Computing (15Feb98) [foldoc]: | |
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brochureware {vaporware}, but with the added implication that marketing is actively selling and promoting it (they've printed brochures). Brochureware is often deployed to con customers into not committing to an existing product of the competition's. The term is now especially applicable to new {web sites}, web site revisions, and ancillary services such as customer support and product return. Owing to the explosion of {database}-driven, {cookie}-using {dot-coms} (of the sort that can now deduce that you are, in fact, a dog), the term is now also used to describe sites made up of {static HTML} pages that contain not much more than contact info and mission statements. The term suggests that the company is small, irrelevant to the web, local in scope, clueless, broke, just starting out, or some combination thereof. Many new companies without product, funding, or even staff, post brochureware with investor info and press releases to help publicise their ventures. As of December 1999, examples include pop.com and cdradio.com. Small-timers that really have no business on the web such as lawncare companies and divorce laywers inexplicably have brochureware made that stays unchanged for years. [{Jargon File}] (2001-05-10) | |
