gimmick : Dictionary / Wörterbuch (BEOLINGUS, TU Chemnitz)

English Dictionary: gimmick	by the DICT Development Group
1 result for gimmick
From WordNet (r) 3.0 (2006) [wn]:
gimmick n a drawback or difficulty that is not readily evident; "it sounds good but what's the catch?" Synonym(s): catch, gimmick something unspecified whose name is either forgotten or not known; "she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use" Synonym(s): doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget any clever maneuver; "he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen" Synonym(s): device, gimmick, twist