own brands : Dictionary / Wörterbuch (BEOLINGUS, TU Chemnitz)

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	English	German
	trade name; brand name; brand (marketing tool)	Markenname {m}; Marke {f} (Marketinginstrument) [econ.]
	proprietary brand name; proprietary brand	geschützter Markenname; geschützte Marke
	beer brand; beer name	Biermarke {f}; Biername {m}
	own brand; private brand; house brand	Eigenmarke {f}; Händlermarke {f}; Hausmarke {f}
	the supermarkets' own brands; the own brands of the supermarkets	die Eigenmarken der Supermärkte
	generic brand	Gattungsmarke {f}
	luxury brands	Luxusmarken {pl}
	power brand	starke Marke
	trendy brand	Trendmarke {f}
	rebranding	Ändern/Erneuern eines Markennamens/Logos
	to rebrand sth.	einen Markennamen von etw. ändern/erneuern