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De - Pt| Proverbs, aphorisms, quotations (English) | by Linux fortune |
| Microsoft ActivePromo Campaign: "Match Vaporware & Win!" Microsoft's PR masterminds are planning a massive marketing campaign, code-named "ActivePromo 2000", to promote the upcoming release of Windows 2000 (scheduled for February 2001). This marketing campaign will include a "Match Vaporware & Win!" promotion. Microsoft will team up with a major fast-food chain (McDonalds, probably, since it has the largest market share, but Burger King is another possibility) for a special Windows 2000 promotion. With every combo meal purchase, the customer will receive a game token containing a date on it. If the official release of Windows 2000 is on that date, the customer can redeem the token for a variety of prizes -- ranging from a "lifetime supply" of Windows upgrades, to 25,000 shares of Microsoft stock. | |
