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De - Pt| Proverbs, aphorisms, quotations (English) | by Linux fortune |
| Brief History Of Linux (#26) On the surface, Transmeta was a secretive startup that hired Linus Torvalds in 1996 as their Alpha Geek to help develop some kind of microprocessor. Linus, everyone found out later, was actually hired as part of a low-budget yet high-yield publicity stunt. While other dotcoms were burning millions on glitzy marketing campaigns nobody remembers and Superbowl ads displayed while jocks went to the bathroom, Transmeta was spending only pocket change on marketing. Most of that pocket change went towards hosting the Transmeta website (the one that wasn't there yet) which, incidentally, contained more original content and received more visitors than the typical dotcom portal. Microsoft relies on vaporware and certain ahem stipends given to journalists in order to generate buzz and hype for new products, but Transmeta only needed Non-Disclosure Agreements and the Personality Cult of Linus to build up its buzz. When the secret was finally unveiled, the Slashdot crowd was all excited about low-power mobile processors and code-morphing algorithms -- for a couple days. Then everyone yawned and went back to playing Quake. It's still not entirely clear when Transmeta is actually supposed to start selling something. | |
