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Proverbs, aphorisms, quotations (English) by Linux fortune

Any great truth can -- and eventually will -- be expressed as a cliche --
a cliche is a sure and certain way to dilute an idea.  For instance, my
grandmother used to say, "The black cat is always the last one off the fence."
I have no idea what she meant, but at one time, it was undoubtedly true.
                -- Solomon Short
Let's remind ourselves that last year's fresh idea is today's cliche.
                -- Austen Briggs
  William Safire's rules for writing as seen in the New York Times

     Do not put statements in the negative form.
     And don't start sentences with a conjunction.
     If you reread your work, you will find on rereading that a great
     deal of repetition can be avoided by rereading and editing.
     Never use a long word when a diminutive one will do.
     Unqualified superlatives are the worst of all.
     If any word is improper at the end of a sentence, a linking verb is.
     Avoid trendy locutions that sound flaky.
     Never, ever use repetitive redundancies.
     Also, avoid awkward or affected alliteration.
     Last, but not least, avoid cliche's like the plague.
No guarantee of accuracy or completeness!
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